Was your company around before the internet? Does online marketing feel unnatural to you?
The value of the services you provide to people has created many years of success and a long list of happy customers spreading the word about what you do—that’s worth celebrating.
But gaining new customers and keeping regulars means it’s time to modernize how you advertise services, interact with customers, and present yourself to the world. New generations aren’t just turning to Google and the internet to find what they need; they’re comparing providers and companies and choosing those that understand how to marry convenience with technology, that are willing to adapt to meet them where they are.
These are just a few of the ways traditional businesses can effectively bring their companies into the digital age:
A New Look
Every brand needs a graphic refresh from time to time, no matter how old or how well-known the company is. Graphic design conventions change over time and sticking with logos or fonts from a decade ago indicates to potential customers that a business is complacent or out of touch. Similarly, a website with an old look and limited functionality sticks out like a sore thumb when compared to competitors, both aesthetically and in terms of useability. Note that an updated look doesn’t have to mean a complete overhaul—this is about building on your established brand loyalty rather than starting new. Working with a marketing company to modernize the look of your brand and/or website every few years goes a long way toward bringing in new business.
An Updated Marketing Plan
Establishing a digital presence is the first step, but it must be accompanied with an updated marketing plan to be truly effective. Providing better digital marketing content to your potential customers can help shorten the sales cycle by speeding up the research and decision-making process. To do this you’ll need to identify the channels and platforms where your customers are, then determine how you can best serve them through content like blogs, emails, short videos, and more. The next step is paying for online advertising and creating a plan for effectively targeting to reach the right customers.
Create a Conversation with Customers
Despite all the changes in technology and strategy over the years, the tenets of a good service-oriented business remain the same: customer loyalty and a sense of community are key. The question is how (and how often) you reach those customers. And in a world where so many companies are competing for attention, there’s no way to sugarcoat this—it’s not enough to just have a website and be on social media. Your brand’s online presence is not a billboard where you can just set it and forget it. True online community-building takes time and effort and involves listening to and responding to your customers.
Updating a marketing strategy can feel overwhelming for any company, let alone one that’s just starting to dip their toe into digital waters. Over the years, SNR Creative has helped many companies rejuvenate their brand and marketing strategy and expand their online presence to reach new customers. Get in touch for more information on how we can help you.
