Being that we are in the digital age, having an online presence for your business is mandatory. The first thing most people do when they are making a buying decision is search Google. Whether it’s a general or a precise search, how can you ensure your business appears on the results page? Well, you can start with a website!
In today’s time, if your business doesn’t have a website, it’s like you’re invisible. It doesn’t matter how many signs you have on your storefront or how many ads you have out, a website verifies the legitimacy of your business to potential customers or partners.
When you take your business online, you become accessible to a vast audience. Beyond just people driving past your storefront or word of mouth, your visibility becomes twenty-four-seven, so you want to make sure your site is optimized and user-friendly at all times. First, to start on your website build, you need to decide on two things: your website address and what style of website your business needs.
Step One: Purchase A Domain
You want your business to show up in search results when potential customers are looking online for the products or services you offer or when they type in your company’s name – this is your primary goal.
A domain is a part of your website address like: www.snr-creative.com. It is crucial when choosing a domain, you select a name that fits your business and helps visitors know who you are with a glance.
For example, if your business is named Luxury Jewels Boutique, you will want your domain to reflect that, like luxjewelsboutique.com. You wouldn’t want a name like thebestrubysandsaphirejewels.com because it might be a clever catch, but a visitor will have no idea if they are in the right place, nor may this translate correctly to Google when potential customers are looking for your business.
Here are three sites that help with creating the perfect domain:
No matter what platform you decide to build your site on, you will be able to take your domain name with you.
Step Two: Decide The Type Of Website Your Business Needs
When it comes to building a website, here are three popular options to choose from.
-The Brochure Site
The brochure site offers online support to marketing efforts. Out of the three sites, this is typically the easiest to build because this website is basically an online version of a brochure you might physically leave behind with a potential customer or partner. You will refer to it in your ads, business cards, and physical marketing materials as the place that houses all the key information on your business.
Typically, a brochure site is a one-page website. It has only the bare necessities or expanded information on your business – business name, logo, contact information, about the company, and any general information needed like an explanation of your services/offerings
-The Lead Generator Site
The lead generator site is a bit more robust than the previously mentioned site. This website has multiple pages that tell the complete story of your company and your services. You have fully optimized it for the search engine with keywords through additional content like a blog.
This website’s primary goal is to build potential customers or clients through searches and backlinks. The site is built to entice and compel visitors to purchase or call the business.
-The Online Shop
The online shop replaces your physical store and consists of a lot of content and maintenance. Visitors can purchase a product or service through the site – an eCommerce website.
The site includes different integrations like a payment service or inventory monitor. The difference between this site and the previous two, the main goal is not for the potential customer to call you but to feel confident enough to make a purchase. Since the website includes so many elements, you want to ensure the site is well maintained and user-friendly for the customer’s experience to be as smooth as possible.
Now that you’ve seen some of the websites you could build, which one is best for you?
If you need help with your marketing strategy’s website development and implementation, schedule a call with SNR Creative today. We specialize in website build and maintenance that match our client’s goals.