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Speaking Your Client’s Love Language: Acts of Service


You’ve heard the saying, “Actions speak louder than words,” and for your clients, nothing rings more true if their love language is Acts of Service.

When it comes to fostering a deeper connection with your clients, the only real evidence that they have of their experience with you is what they can see in action. When you’re in a service-based industry, the work you do for your client is actually the ultimate expression of love.

The concept of love languages was popularized by Dr. Gary Chapman through his #1 New York Times bestseller, “The Five Love Languages.” The remaining four love languages are Word of Affirmation, Quality Time, Physical Touch, and Gifts, and each language is spoken in a specific way to help others feel valued and appreciated.

With Acts of Service, the words he or she most wants to hear are “Let me do that for you.”

When you do something for someone that they don’t want to do, you are lessening their burden, and they feel freedom to focus on other things that are more important to them. In your client’s case, it would be their area of expertise, because that’s why they hired you. To do a different specialized task.

Laziness, broken commitments, and making more work for them tell speakers of this language their feelings don’t matter. So what are some actions that you can do to show your clients you care?

For some clients, nothing will impress them more than a little extra service. When they’re at your office, pour them a drink or offer them a refreshment. Let them know that when they’re visiting you, you’re there to make their life easy.

If you’re a team that goes to lunch with clients, foot the bill. It will communicate that they are more than just a paycheck, and the lasting impression was that they were taken care of.

To the best of your ability, try to always be one step ahead. Never have them waiting on you for the next steps. Always give them more than they need, and be waiting on them.

If you have technical information to share, consider creating a video tutorial that will walk them through the process so it’s one less thing they have to figure out, and it will equip them with a new skill.

Each client will be different, but as long as it’s something that will lighten their load, and make their lives easier, it’s a way to show them love that really strengthens your partnership.

We’d love to hear back from you! Let us know in the comments the ways you’ve demonstrated Acts of Services for your clients.

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SNRC Advisory is a boutique marketing and business development firm that specializes in helping business owners develop and execute winning marketing strategies and programs to scale and achieve greater results.
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