Nail Your Competitive Marketing Strategy and Win the Bid!
Over the last year, businesses have seen the reduction and the elimination of face-to-face communication in some cases. The Covid-19 world was met with the implementation of new business standards. Relying on in-person handshakes and business meetings have had to be reimagined for companies to “close the deal.” Traditions of the past no longer work. If you are feeling like you aren’t closing as many projects or having a steady influx of clients as you were pre-pandemic, you are not alone.
Thankfully, there is another way to connect with clients and close the deal, and this is where digital marketing comes in.
With things gradually going back to normal and the economy on the up, being visible and getting ahead of your competition is more important than ever. Now is the time to realign your marketing strategy and add new elements to see success and growth.
If you have not embraced digital marketing as a viable marketing and business development tool for your business, now is the time to get started. Over the years, we have helped companies in the construction industry to see growth and expand their brand to reach a vast audience. Let us help you nail your competitive marketing strategy and win your next bid with these three tips to success in marketing for the construction industry!
3 Tips to Marketing Success in the Construction Industry
1. Build a great website
In the digital age, everyone is online. Most prospective customers will visit your site before contacting you (about 80%, to be exact). For a website to be great, it must be fully optimized, user-friendly, and easy to navigate. Your website will be the face of your online presence, housing the majority of your brand assets.
Also, your website will establish your credibility in the construction industry. Therefore, it is crucial to speak to your audience clearly and directly on your services and offerings and remember that language with the internet is essential – Search Engine Optimization (SEO). Effective SEO will assist in maximizing the number of visitors to your site from search engines. Reaching your desired audience on the internet can be achieved by having a blog and assets that align with current SEO practices and keep you ranked high and visible on the Google search engine.
2. Create a social media presence
Social media is the perfect way to expand your following and grow a personal connection with potential clients.
Social media is an extension of your brand. Be sure to put thought into the digital platform chosen to reach your desired audience. Decide what content will resonate with that audience and how to keep your social media up to date. One of the most common mistakes marketers make is creating a social media platform and not keeping it current and consistent. This error reflects poorly on the company’s brand and shows unreliability, inconsistency, and lowers credibility to the potential client.
3. Include videos
Did you know that after Google, YouTube is the most used search engine in the world? Well, it is, and this speaks to the power of videos!
Videos add a more engaging element for your viewers, and they can help establish you and your business as thought leaders in the construction industry. Videos also add a new dimension. Whether it is a quick how-to video or an introduction to your company, the visuals connect with a more vast audience. In addition, your company could repurpose the videos for multiple uses – website, social media, email marketing, and so much more.
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Need help getting started today?
If you need assistance in implementing or revamping a current creative marketing strategy into your business, reach out to us at SNR Creative. We specialize in helping companies to achieve their fullest marketing potential and embarking on successful growth through website development, social media management, and so much more.
Endnotes:
- https://www.constructconnect.com/blog/4-major-challenges-facing-the-construction-industry
- https://blog.gorizen.com/nail-your-contractor-marketing-in-2021-with-these-5-fresh-strategies
- https://www.themauldingroup.com/7-elements-of-a-great-construction-marketing-strategy/
