Are you ready for marketing and increasing visibility in the post-pandemic business world? As many businesses’ day-to-day operations moved online, most companies solidified their spot in the digital revolution and implemented a digital strategy in their marketing plan. However, with so many options, companies have to get in front of consumers with methods that stand out and apart from the competition?
Whether you’re starting a business or want to increase revenue through visibility, we want to give you three unique ways to make sure you expand your visibility in 2022. The tactics may seem basic, but the basics of marketing never change. With these implemented with your current digital marketing strategies, your business is sure to see success.
Three Ways Customers Will Find You In 2022
1. Local Searches
Google is the number one search engine – it is the first place many customers look to find exactly what they are looking for. If you don’t currently have a Google My Business (GMB) account for your business, it is time to set it up today.
GMB is no longer optional; it is essential to your visibility and digital marketing plan. If your potential customers want to find your opening hours or call you to inquire about your safety protocols, you can bet they probably will perform a Google search. If a potential customer searches for a product or service you offer, wouldn’t you want your business to appear based on location? If your information does not show up or shows up incomplete, what will this say about your business? If the information is not there or incomplete, most people will look up something else – your competitor’s information, which you do not want to happen.
Many businesses aren’t taking advantage of Google My Business, so you will already be one step ahead by completing and managing your profile.
2. Networking
Networking scares many and once they hear the word, the fear of awkward conversations, icebreakers, and business cards exchanges immediately causes some to toss at night. Now is the time to re-imagine networking and get to the heart of what it means: connecting with someone who can benefit from what you have to offer.
People like to feel a human connection to the companies they buy from. Networking is effective, especially in person, because a person can put a face with a brand and see and hear your excitement for what you’re offering.
Networking is strictly an in-person event. Online networking through social platforms like LinkedIn, Twitter, Facebook, or Instagram is just as effective. Remember that your brand should be consistent and speak toward everything you want your target audience to know.
3. Referrals
Did you know, according to Altfield, the probability of selling to an existing customer is 60-70%? Well, that’s pretty high! Research proves that your current customers are extremely valuable and are one of the most effective ways for someone new to learn about you.
After a purchase or service is complete, it is pertinent to ask the customer or client for a review. Having someone not working with your company vouch through their experience is very powerful. Different ways to receive testimonials include written, polls, video, etc.
Potential customers are way more likely to trust you if you have credible customers who speak about their experience with your business. Word-Of-Mouth Marketing is the fastest way to short-cut the research process that someone does before deciding to purchase from you.
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If you need help in amplifying your efforts, contact us. SNR Creative is a full-service marketing agency specializing in helping businesses grow and surpass their marketing goals in the most creative way possible.
