We are in the age of zoom calls and webinars. They are the perfect way to market yourself as a thought leader in your industry or expand your brand portfolio. How can you make sure your webinar event goes perfectly?
Webinars provide a way for someone to get targeted information about a subject or brand from the comfort of their home or office, minimizing face-to-face communication, however, if done right, every person who attends will feel like they just had one on one time with you. This is extremely valuable in building trust and credibility because you’re no longer just a website with words, but the attendees/potential clients have created a personal connection with you. You’re now a real person, and people like to do business with people they know and trust.
It may seem like less stress to plan a virtual event or meeting versus an in-person event, however, with technology, anything could happen! The better prepared you are, the better the outcome will be.
If you’ve never done a webinar before, the two most important things to consider are what you want your audience to walk away with and how you want to introduce yourself.
Below is a quick outline of where to start when planning a webinar.
1. The Audience
You must decide who the webinar is for – the target audience. Will it be for current clients, potential clients, or potential partners?
It’s essential to know the distinction because it will help you choose your topic and the content you present. You want to make sure that your webinar will meet the expectation of the audience.
For example, if you know you’re talking to established business owners, you won’t talk about the steps to executing your business idea. You’ll jump into challenges that are relevant to established business owners. Knowing your intended audience is very important before you begin, so you know whom to market the virtual event to.
Ask Yourself: Whom am I trying to attract?
2. The Topic
Now that you know the audience, it’s time to make sure the topic matches the audience’s interest.
Remember, you’re the expert! Your goal is to provide insider knowledge and establish or expand your credibility. You could discuss many things, but you must ask yourself what is helpful for this targeted group when it comes to your business or industry.
The goal is to become the go-to person for the information you are presenting. You don’t want to overload your viewers with something they could have learned with a simple Google search.
Figure out your main topic and build your webinar around it with supportive points and takeaways.
Ask Yourself: What topic will resonate the most with my chosen audience?
3. The Bio Introduction
Just like at an in-person event, introducing yourself is very important. You cannot assume that every person who attends will know who you are.
How you position yourself is very important. Beyond giving an overview of who you are and your role with the company, you need to tell why you are credible.
Remember, only sprinkle in personal examples throughout the webinar if they help to make the point clearer; otherwise, the beginning is the only time the focus should be on you. You do not want to come across as too braggy.
Ask Yourself: How can I introduce myself and build my credibility with the audience?
Putting It All Together
Now that you have these three pieces, your next steps are building out precisely what you want to say and how your want the program to run, keeping all the elements in line with the audience and main topic.
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If you need help with your next webinar, contact SNR Creative. We specialize in creative marketing materials and concepts and assist in different business development strategies.
