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Marketing

Marketing Tips for Accountants in 2021

    The essential guide to creating visibility for accounting firms   What are high-growth accounting firms doing to stay on top? How can you compete against other accountants AND accounting software as an industry leader? The answer is effective marketing.  Before we jump into what effective marketing looks like for accounting firms, let’s level-set on a critical fact:…

Marketing Tips for Real Estate Agents in 2021

Outsmart the Competition: Competitive Marketing Strategies for Real Estate Agents Over the years, the real estate industry has undergone dramatic transformations due to technological advancements and the digital revolution. When the 2020 pandemic hit, these changes were strengthened, launching most real estate day-to-day operations into the digital space. Many agents have switched to digital listings,…

You know you’re a marketer when….

Marketers are a special group of people. If you’ve already judged the title of this article and photo, and immediately thought about how it could be better, chances are, you’re a marketer. We look at the world differently.  We see potential everywhere.  We can’t shut our minds off because at any moment, we can connect…

How To Outline A Webinar

With more trainings and classes going online, there’s been a revival of webinars. A webinar is simply a seminar conducted over the Internet. They provide a way for someone to get targeted information about a subject in the comfort of their home or office. It’s also a way to stand out as a thought leader…

5 Questions Your Website Must Answer

  Now that you know the type of website that is best for your business, here are five questions that your website must be able to answer to be effective. Did you know that when a potential customer finds your website, you only have 15 seconds to capture their attention? They want to quickly assess…

4 Steps To Identifying Who Your Target Audience Should Be

Whether you work for an established company or are just starting your business, identifying your target audience is crucial to effective marketing and the continual success of your company. Your target audience is made up of individuals who need the services and solutions you provide. Determining your target audience is a lot easier than you…

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