The B2B sales cycles for many companies can be upwards of nine months from initial interaction to conversion, depending on the industry. For business development and cash flow purposes, avoiding a gap in your new business pipeline is the name of the game. But devoting enough time to nurturing new leads while servicing your existing…
Nail Your Competitive Marketing Strategy and Win the Bid! Over the last year, businesses have seen the reduction and the elimination of face-to-face communication in some cases. The Covid-19 world was met with the implementation of new business standards. Relying on in-person handshakes and business meetings have had to be reimagined for companies to “close…
The essential guide to creating visibility for accounting firms What are high-growth accounting firms doing to stay on top? How can you compete against other accountants AND accounting software as an industry leader? The answer is effective marketing. Before we jump into what effective marketing looks like for accounting firms, let’s level-set on a critical fact: marketing your service…
Outsmart the Competition: Competitive Marketing Strategies for Real Estate Agents Over the years, the real estate industry has undergone dramatic transformations due to technological advancements and the digital revolution. When the 2020 pandemic hit, these changes were strengthened, launching most real estate day-to-day operations into the digital space. Many agents have switched to digital listings,…
How can engineers get more ROI for their marketing efforts? Are you finding it hard to generate new clients or projects for your engineering firm? Are you spending a significant amount of your budget on marketing but not seeing an acceptable ROI? Engineering firms are facing a unique challenge that many industries conquered years ago: the…
By: Brooke Roberts Navigating the transition into a new field or career can be hard! You might be thinking: Am I going to excel at this? Can I apply any of my existing skills? What challenges will I face? I had those same thoughts when I started a new position as a Marketing &…
Instagram is a social media platform with over 1 billion users. For many companies, it is an integral part of their marketing strategy. Here’s a roundup of SNR Creative blog posts that will help you understand Instagram so you have a solid foundation of the platform and can feel more confident in your strategy. …
Marketers are a special group of people. If you’ve already judged the title of this article and photo, and immediately thought about how it could be better, chances are, you’re a marketer. We look at the world differently. We see potential everywhere. We can’t shut our minds off because at any moment, we can connect…
You created a webinar that you’re proud of! Congratulations. You’ve done your best to promote it and now the day has arrived. You hoped for 100 attendees. Only 10 signed up. Believe it or not, the number isn’t nearly as important as you think. It’s okay. In 2020, we live in the age of the…
When’s the last time you thought about your marketing plan? Did you create a strategy and then set it and forget it? It may not be the best plan for your business any longer. Here’s a quick four-part audit that you can perform to see if your marketing plan strategy should stay or go….
