If you are a human in the world, you have a brand. Simply put, a brand is what people associate with you. It’s their assessment after they first meet you and every interaction since. Are you a business casual or athleisure type of person? Are you extroverted or shy? Whatever they think, their opinion can…
You created a webinar that you’re proud of! Congratulations. You’ve done your best to promote it and now the day has arrived. You hoped for 100 attendees. Only 10 signed up. Believe it or not, the number isn’t nearly as important as you think. It’s okay. In 2020, we live in the age of the…
A Note from our Managing Director We are living in a time in the history of America that I am sure will be discussed and analyzed in coffee shops, classrooms, and courtrooms for decades to come. A global pandemic. An economic crisis. Unrest in cities due to homicide at the hands of law enforcement….
Consistency – The Most Important Social Media Marketing Strategy It doesn’t matter which social media platform you pick. They all provide a way for you to interact with your ideal customers. What matters most is the experience someone has with you and what that looks like on whatever social media platform you pick. Do they…
When’s the last time you thought about your marketing plan? Did you create a strategy and then set it and forget it? It may not be the best plan for your business any longer. Here’s a quick four-part audit that you can perform to see if your marketing plan strategy should stay or go….
What Is A Capability Statement? If you only had 5 minutes to tell a potential client all you could offer, do you even know where you’d begin? This is where a capability statement comes in. A capability statement is a one-page document that you can use as a small business owner to show customers and…
“First impressions are important, but the last impression we leave with the customer will leave the most lasting impression.” Shep Hyken. Have you ever been to a restaurant and enjoyed every last moment of your meal until dessert? It just wasn’t as satisfying as the rest of the meal and that’s the last thing…
If you’d like your business revenue to grow this month and aren’t sure where to start, here are five strategies to get you moving in the right direction with tools you already have set up. The more of them you apply, the greater your chance of success. While it’s good to have one overarching marketing…
We are in the age of zoom calls and webinars. They are the perfect way to market yourself as a thought leader in your industry or expand your brand portfolio. How can you make sure your webinar event goes perfectly? Webinars provide a way for someone to get targeted information about a subject or brand…
Did you know that when a potential customer finds your website, you only have 15 seconds to capture their attention? They quickly assess if the website is right for them, asking the question -“will I be able to find what I need?” As much as we all love treasure hunts, a visitor to your website is not…
